East African Horticultural Suppliers – European Supermarket Chain

Requirement

A major European supermarket chain seeks new African suppliers for fresh vegetables and herbs to diversify sourcing and ensure year-round availability. Annual procurement target is $1.2 million across multiple product categories. Target products include green beans, snow peas, chillies, fresh herbs, and baby vegetables. Suppliers must hold GlobalGAP certification, demonstrate cold chain capability, and provide consistent quality meeting EU specifications. Preference for suppliers with existing EU phytosanitary clearance. We seek Kenyan, Ethiopian, and Tanzanian exporters with horticultural expertise. Qualification process includes supplier assessment, farm audits, and trial shipments before volume commitments. Procurement terms are CFR major EU ports with weekly shipment requirements during peak seasons. Pricing is competitive with established Mediterranean and Asian suppliers. Payment terms are 30-45 days from delivery. African horticultural exports to Europe exceed $2 billion annually. This programme seeks to onboard new suppliers meeting increasingly stringent quality and sustainability requirements.