International QSR Brand – Nigerian Master Franchise Opportunity

Requirement

An established international quick-service restaurant brand seeks a master franchisee for Nigeria. The brand operates 2,000+ locations globally with proven unit economics and strong brand recognition. The master franchise opportunity covers all of Nigeria with a 10-year initial term and renewal options. The brand specializes in a differentiated QSR concept with average ticket size of $8-12, targeting middle-class consumers and families. Menu is adaptable to local tastes while maintaining brand standards. Existing African operations in South Africa and Kenya demonstrate concept viability in similar markets. We seek experienced multi-unit restaurant operators or well-capitalized investors with food service expertise. Requirements include minimum net worth of $10 million, liquid capital of $6 million for initial development, and commitment to develop 25 units over 10 years. Restaurant operations experience is strongly preferred. The franchise package includes comprehensive training (initial 8 weeks plus ongoing), site selection support, supply chain setup, marketing launch programs, and ongoing operational support. Master franchise fee is $500,000 with ongoing royalties of 5% and marketing fund contribution of 2%. Unit-level economics project average unit volumes of $600,000 annually with 18-22% EBITDA margins after ramp-up. Total initial investment per unit is $250,000-350,000 depending on format (inline, food court, standalone). Nigeria's QSR market grows at 12% annually with significant whitespace for differentiated concepts.